{"product_id":"brand-warfare-10-rules-for-building-the-killer-brand","title":"Brand Warfare: 10 Rules for Building the Killer Brand","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eBrand Warfare: 10 Rules for Building the Killer Brand\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eDavid F D'Alessandro\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780071362931\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eMcGraw-Hill\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2001\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003eFirst Edition\n\u003cbr\u003e\u003cb\u003eNumber of Pages: \u003c\/b\u003e204\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eExcellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003eBranding has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock.\u003c\/body\u003e","brand":"McGraw-Hill","offers":[{"title":"Brand Warfare: 10 Rules for Building the Killer Brand | David F D'Alessandro | Hardcover | 9780071362931 | Used: Like New | Business \u0026 Personal Finance 1689622","offer_id":50810094682370,"sku":"1689622","price":26.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/3327\/5906\/files\/31gepwUJKqL.jpg?v=1792473089","url":"https:\/\/boswellsbooks.com\/products\/brand-warfare-10-rules-for-building-the-killer-brand","provider":"Boswell's Books","version":"1.0","type":"link"}