{"product_id":"scale-the-universal-laws-of-life-growth-and-death-in-organisms-cities-and-companies","title":"Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eScale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eGeoffrey West\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780143110903\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003ePenguin Books\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2018\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003ePaperback\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003eReprint\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eNew from the publisher\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cb\u003eThis is science writing as wonder and as inspiration. --\u003ci\u003eThe Wall Street Journal \u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cb\u003e \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eFrom one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in. \u003cp\u003e\u003c\/p\u003eVisionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term \"complexity\" can be misleading, however, because what makes West's discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. \u003cp\u003e\u003c\/p\u003e Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal's circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient--and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism's body. \u003cp\u003e\u003c\/p\u003e West's work has been game-changing for biologists, but then he made the even bolder move of exploring his work's applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business\u003c\/body\u003e","brand":"Penguin Books","offers":[{"title":"Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies | Geoffrey West | Quality | 9780143110903 | New | Science \u0026 Math 1362783","offer_id":50557784916226,"sku":"1362783","price":31.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/3327\/5906\/files\/51aqYDPBk6L.jpg?v=1790640741","url":"https:\/\/boswellsbooks.com\/products\/scale-the-universal-laws-of-life-growth-and-death-in-organisms-cities-and-companies","provider":"Boswell's Books","version":"1.0","type":"link"}