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St. Martin's Griffin

Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes

Regular price $7.95 USD
Regular price Sale price $7.95 USD
Title: Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes
Author: Sharon Lamb
ISBN: 9780312370053
Publisher: St. Martin's Griffin
Published: 2007
Binding: Paperback
Language: English
Condition: Used: Very Good
Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

Family & Relationships 1553636

Publisher Description:

Winner of the Books for a Better Life Award

Every parent who cares about empowering her daughter should own a copy.
- Rachel Simmons, author of Odd Girl Out: The Hidden Culture of Aggression in Girls

...a must-read for parents and teachers who want to steer girls away from marketing schemes that distort female power and authority and toward true self-acceptance and authentic empowerment.
-- Polly Young Eisendrath, author of Women and Desire and The Resilient Spirit

The image of girls and girlhood that is being packaged and sold to your daughter isn't pretty in pink. It is stereotypical, demeaning, limiting, and alarming. Girls are besieged by images in the media that encourage accessorizing over academics; sex appeal over sports; fashion over friendship.
Packaging Girlhood exposes these stereotypes and gives you guidance on how to talk with your daughters about these negative images and provides you with tools and information on how to help your girls make more positive choices.

A tour de force of excellent scholarship put in a very readable context and chockfull of practical suggestions for parents for change!
-- William S. Pollack, Ph.D., author of Real Boys: Rescuing Our Sons from the Myths of Boyhood

Sharon Lamb and Lyn Mikel Brown have that rare gift of translating cutting-edge research and analysis into strategies and information that every parent (and every girl) can use in daily life.
-- Joe Kelly, president of Dads and Daughters (DADs)

With compassion, insight, and humor [Lamb and Brown] unravel and demystify the messages girls confront throughout their development, and they offer adults useful tools to help girls resist their powerful pull.
-- Lynn M. Phillips, Ph.D., Department of Communications, University of Massachusetts, Amherst

Sharon Lamb and Lyn Mikel Brown's sharp analysis and patiently pragmatic advice is just what we need to sustain our daughter's quests for health